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Always make your future bigger than your past.


Mr. Sullivan has also said this in a similar way you may like even better: “We remain young to the degree that our ambitions are greater than our memories.”

In Business:

Having a plan for your business is a lot different than just having a business plan.

A business plan is something you implement, but an ambitious plan for your business is a destination — a beacon you can use to keep your business headed in the right direction.

It also keeps your business young and innovative because, to reach that destination, you have to stay creative.

In Life:

I remember when the movie The Bucket List came out, and everybody started making their own personal bucket lists.

The list will definitely keep you looking forward, and forward is where all ambitions reside.

You don’t have to abandon your memories, by any means.  Instead, use them to create the future you’re dreaming of.

So remember…

Always make your future bigger than your past. 

— Dan Sullivan

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