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What a simple, yet powerful turn of phrase from Dr. Dyer.

He could sometimes get a little “out there” for my taste, but he never failed to inspire me.

Another one of my favorites from him is…

“When you squeeze an orange, what comes out? Orange juice. Why? Because that’s what’s inside. When life or other people squeeze or put pressure on you, what comes out? Whatever is already inside.”

I might have to save that one for Simple Secrets: Volume II.

People mentioned in this episode:

• Dr. Wayne Dyer

Books and other resources mentioned in this episode:

• Mad Men

Six things about Simple Secrets and its founder, Chris Allen:

• Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.

• Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

• Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

• In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old “operators are standing by” days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

• For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

• When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

Don’t forget your FREE GIFTS!

• If you’re an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress…

SimpleSecrets.com

Like most of us, I’m prone to worrying.

Keep this little gem in your mental back pocket and use it when you sense yourself getting carried away.

People mentioned in this episode:

• Dr. Deepak Chopra

Books and other resources mentioned in this episode:

• None today.

Six things about Simple Secrets and its founder, Chris Allen:

• Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.

• Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

• Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

• In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old “operators are standing by” days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

• For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

• When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

Don’t forget your FREE GIFTS!

• If you’re an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress…

SimpleSecrets.com

Alert! Alert!

We’re getting dangerously close to The Secret territory and all that Law of Attraction stuff — which I think has done way more harm than good.

I’ll steer us clear of it, though, so hold on.

People mentioned in this episode:

• Ralph Waldo Emerson

Books and other resources mentioned in this episode:

• None today.

Six things about Simple Secrets and its founder, Chris Allen:

• Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.

• Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

• Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

• In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old “operators are standing by” days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

• For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

• When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

Don’t forget your FREE GIFTS!

• If you’re an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress…

SimpleSecrets.com

See if you remember this TV ad jingle from the seventies:

“I’m a Pepper, he’s a Pepper, she’s a Pepper, we’re a Pepper! If you drink Dr. Pepper, you’re a Pepper, too!”

Hey, if you want to be a Pepper, that’s fine.

One of the keys to life, though, is to not just be a Pepper.

By all means, go ahead and drink a certain soda, drive a certain car, don’t let anything come between you and a certain pair of jeans – if you remembered the jingle; you’ll remember the jeans ad – but draw the bulk of your identity and self-worth from what you’re putting out into the world, and not from what you’re taking in.

People mentioned in this episode:

• Dan Sullivan

Books and other resources mentioned in this episode:

• Blue Ocean Strategy

Six things about Simple Secrets and its founder, Chris Allen:

• Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.

• Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

• Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

• In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old “operators are standing by” days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

• For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

• When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

Don’t forget your FREE GIFTS!

• If you’re an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress…

SimpleSecrets.com

Major game-changer!

This is one of the key takeaways from Michael Gerber’s insightful book, The E-Myth Revisited.

If I could only recommend one book to someone starting their own business, it would be that one.

People mentioned in this episode:

• Michael Gerber
• Dr. Maxwell Maltz

Books and other resources mentioned in this episode:

• The E-Myth Revisited
• Psycho-Cybernetics

Six things about Simple Secrets and its founder, Chris Allen:

• Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.

• Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

• Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

• In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old “operators are standing by” days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

• For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

• When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

Don’t forget your FREE GIFTS!

• If you’re an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress…

SimpleSecrets.com